SV STÖRMEDE // Experiential Design
For this project I was tasked with designing a fictional brand that would serve as the basis of an event environment. Störmede is a small town located in northwest Germany, and is where many of my relatives are from. SV Störmede represents a contemporary football club that honors the historical culture of the town. The two primary colors, Deep Sky Blue and Wheat, reference Störmede’s rich farmland and almost endless horizon. SV Störmede’s accompanying event is the opening of a Fan Shop that would be placed inside the club’s stadium. The interior design of the store includes two kiosks, both utilized to display various club merchandise and items. An elevated level with two miniature goals is also included in the interior, providing a playful indoor experience. A series of banners were also designed to provide brand promotion for fans throughout the town.
Logo and Badge
Type System
Sketches
Store Elevations
Kiosk Elevations
